Super Glossary:

Preferred Risk

A preferred risk is an applicant with favorable characteristics that may qualify for better pricing or terms.

Preferred Risk is an important insurance concept because it can affect how coverage is selected, priced, interpreted, or applied at claim time. In practical terms, it helps explain what the policy may do, what the insured may be responsible for, or how the insurance company may evaluate a covered situation. This term is commonly associated with All Insurance Types. For business insurance customers, understanding Preferred Risk can make it easier to compare policies, ask better questions, avoid coverage gaps, and understand what may happen before, during, or after a claim. The exact impact of Preferred Risk depends on the policy form, endorsements, limits, deductibles, exclusions, state law, and the facts of the loss or account.

Example: Example: A business owner comparing quotes for all insurance types coverage asks whether Preferred Risk could affect contracts, claims, or required limits. The agent reviews the policy wording and explains how it may apply to the business operation.

Policy Types This Applies To
All Insurance Types
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Insurance Terms to Know

Universal Life Insurance

Universal life insurance is permanent life coverage with flexible premiums and adjustable death benefits, subject to policy charges and performance.